The Lyon Show

In this episode of The Lyon Show , Robert sits down with Wes Schaffer—The Sales Whisperer—to discuss sales processes, closing strategies, and eliminating friction in B2B client acquisition. If you want more qualified appointments for your business at a predictable flat rate, check out our Zen Advertise Pay Per Appointment Lead Generation offer. Stop paying $3,000/mo agency retainers for empty clicks—only pay for confirmed buyers on your schedule. Key Takeaways from Wes Schaffer Streamlining Your Sales Intake: Why qualification before the call saves hundreds of sales hours. Eliminating Retainer Risk: Moving from speculative ad spend to guaranteed appointment outcomes. Closing High-Ticket Buyers: How showing up to warm, show-up-ready calls doubles close rates. Scale your sales pipeline today with Zen Advertise Pay Per Appointment leads . Listen to the full episode on The Lyon Show Libsyn Directory from The Lyon Show https://thelyonshow.com/the-sales-whisperer-wes-schaf...

The best time to advertise a startup is after you can explain who the product is for, what outcome it creates, and why customers choose it. In this episode, Robert Lyon lays out a practical path from the first 10 customers to the first 1,000 without pretending paid ads can fix an unproven offer. Get the First 10 Customers Close to the Ground Start with direct outreach, founder conversations, referrals, communities, and useful content. At this stage you need feedback more than scale. Listen for the customer’s exact words and the objections that repeatedly appear. Build a Repeatable Message When a few people buy, identify the audience, promise, and proof that moved them. Put that message on a focused landing page with one clear action. If a visitor cannot understand the offer in seconds, more traffic will mostly create more confusion. When Paid Ads Make Sense Paid ads become useful when you have something specific to test. Google can capture active demand. Facebook and Insta...

Looking to buy geo targeted traffic and get more website visitors from specific countries, states, or cities? In this video, I’ll break down how geographic targeting works, where to buy targeted traffic, and how to reach the right audience without wasting your advertising budget. Whether you’re promoting a local business, eCommerce store, SaaS company, or online service, getting targeted web traffic can make a huge difference in your marketing results. Instead of paying for random website visitors, geo targeting allows you to focus your advertising efforts on locations where your potential customers are most likely to be. We’ll cover different ways to generate targeted traffic using platforms like Google Ads, Facebook Ads, and other advertising networks. I’ll also explain how geo targeting SEO can help your website attract visitors from specific locations organically, while targeted traffic ads can help you reach potential customers faster. You’ll also ...

Geo-targeted traffic means reaching website visitors in a specific country, state, city, radius, or ZIP code. In this episode, Robert Lyon explains how businesses can narrow their advertising to the places they actually serve while avoiding the expensive mistake of treating every local visitor like a buyer. Why Geographic Targeting Matters The best advertising begins with a clear ideal customer. Where do they live? What problem are they trying to solve? Can your business serve them profitably? Geographic targeting removes wasted reach, but the audience still needs a reason and the ability to buy. Google, Meta, Microsoft, and Local Distribution Google Ads can capture high-intent local searches. Meta is useful for local events, offers, and community visibility. Microsoft Ads may offer less expensive tests in some markets. Local groups and creator partnerships can also put an offer in front of nearby people without relying on a single ad platform. Send Traffic to the Right Page Ro...

Google Ads has quietly stopped working for small advertisers. You load in a budget, it’s gone by lunch, and all you have is a handful of clicks. It’s not you — it’s the auction. Here’s the cheaper alternative and how to use it without getting burned. Why Google Ads Punishes Small Budgets Google Ads is an auction, and you’re bidding against companies spending a hundred times what you are for the exact same keywords. Your cost-per-click only climbs, your daily budget burns out fast, and one policy flag can suspend your whole account overnight — with your money still inside it. The Alternative: Flat-Rate Targeted Traffic Instead of an auction you keep losing, you pay a predictable price for real human visitors. No bidding war, no mysterious quality score, no account-ban roulette. You know your cost up front, which makes it far easier to plan and test. The Honest Tradeoff You give up some of Google’s razor-sharp search intent. You earn...

Thinking about buying website traffic? Before you spend a dollar, listen to this.   In this episode I break down how to buy website traffic that actually turns into leads and sales — not just a visitor count that spikes and goes nowhere. Most people who buy website traffic get burned, and it’s almost never because “paid traffic doesn’t work.” It’s because they skipped the setup.   Here’s what we cover:   • Why most bought website traffic never converts — and whose fault it really is • Targeting for intent vs. chasing raw volume (and why 50 right-fit visitors beat 1,000 randoms) • The tracking you MUST set up before you pay for a single click • How to spot bot traffic and the red flags of a shady traffic vendor • The “start small, scale winners” method that turns paid traffic into a predictable growth channel   Whether you’re a small business owner, a store, or a founder trying to get your first custom...